Tax Return Processing

Why Your “Free” State E-file Suddenly Cost $40 (The Sneaky State Fee Bait-and-Switch)

You saw the big promise: “Free tax filing!”
Then you filed your federal return… and suddenly you hit the wall:

“Your state return requires an upgrade — $40.”
This isn’t an accident. It’s a business model.

Here’s how tax software companies lure you in — and how to avoid being trapped by the state return upcharge.

The “Free Federal, Expensive State” Trap

Most online tax prep companies lead with:

  • “Free federal filing”
  • “File your taxes for free”
  • “Zero-cost filing”

But here’s the fine print they don’t want you to notice:

Federal is free — state is not.

The average “state e-file fee” across the industry is:

  • $19.99 to $44.99 per state
  • Additional fees for additional states
  • Extra charges for multiple W-2s or certain forms

Some platforms even require the paid version of the software before they’ll allow state filing at all.

The Real Reason They Charge for State Filing

Because state e-file fees are the profit center.

Federal returns are:

  • subsidized by the IRS Free File agreement
  • used as a “hook” to acquire customers
  • processed at scale with minimal cost
  • the marketing bait

State returns are:

  • exempt from IRS subsidies
  • not covered by Free File agreements
  • subject to private pricing
  • used to recover profits

Federal returns bring you in the door —
State returns pay for the business.

Who Does This Bait-and-Switch?

Companies known for this structure include:

  • TurboTax
  • H&R Block Online
  • TaxAct deluxe tiers
  • Certain browser-based tax filing apps
  • Most “free” mobile tax apps

The consumer experience typically looks like this:

  1. Complete federal return
  2. Click “continue to state return”
  3. Software halts the process
  4. Display pops up:
    “State filing requires paid upgrade — $40”
  5. Your data is already inside their system
  6. You feel trapped

And that’s intentional.

The Psychological Pricing Trick: “Sunk Cost Lock-In”

Once you’ve:

  • invested an hour entering your tax info
  • imported your W-2s
  • added dependents
  • entered student loan interest
  • uploaded receipts

You won’t want to start over.

Tax software companies know this.

They don’t need to convince you $40 is fair.

They just need to convince you it’s easier than re-entering everything elsewhere.

How to Avoid Paying the Surprise State Fee

There are real alternatives:

1. IRS Free File Partner Services

If your income is within the eligibility limit (typically under $79,000), some partners offer:

  • free federal AND
  • free state filing

Not all partners do — but several do.

2. Free State Filing Through Your State’s Website

Many states allow:

  • free e-file through their official tax portals

Examples include:

  • California
  • Massachusetts
  • Minnesota
    … and others.

You can file federal through a software platform —
And file state separately — free.

3. VITA / TCE Programs

IRS-backed volunteer tax services for:

  • seniors
  • low-income filers
  • disabled filers
  • limited-English filers

These services complete both returns — for free.

How to Spot the Trap Before You Get Stuck

Look for red-flag language like:

  • “Free federal only”
  • “State not included”
  • “State filing additional fee”
  • “State filing not supported in free edition”

The biggest warning sign:

They never mention state filing until AFTER federal is completed.

That’s by design.

If you were promised “free filing” —
But ended up forced to pay for state filing —
You were not mistaken.

You were marketed to.

The truth:

  • Federal filing attracts you
  • State filing monetizes you
  • The fee is strategic, not accidental

You are not obligated to pay the state fee —
You only feel locked in because your data is already entered.

Knowing this trick is the first step in avoiding it.

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